The Indian subcontinent is a mix of cultures and
throughout the entire calendar year, one or the other festival is being
celebrated across the breadth of this country. The fervour is set on another
tone from the month of March with the celebration of Holi which is very soon
followed by the beginning of a new financial year. Everyone looks out for new
opportunities to start new investments with the onset of a fresh financial
year. Then after comes the festival of Navaratras which is considered by
majority as the most auspicious time to invest and invest big in entities like
automobiles, real estate, etc. Apparently, it becomes obvious for business
houses to come out with something new or innovative in the market
The real estate fraternity in the country has been
very forthcoming with respect to providing lucrative deals during festive
season, especially during the Navratras. Navratras are one of the most highly
anticipated and regarded festivals in India. People in the country have a
tendency of waiting for these days every year to make important purchasing
decisions, property buying being one of them. Buyers generally wait out the
time before festivals, especially the Navratras, to make a property purchase as
it is considered an extremely auspicious time for buying any new asset. During
times like these, developers also try to lure the interested buyers by offering
various schemes and offers on their one or more projects. In this way, the
demand for real estate is met very well during these occasions.
Like the last year, this year too, developers are
gearing up to come out with something for their customers. NCR realty major
Ajnara India Ltd. is all set to for the upcoming days wherein it has offered a
variety of goodies on it’s project Ajnara Le Garden coming up in Greater Noida
West. In light to the offerings, Ashok Gupta, CMD, Ajnara India Ltd. says, “Navratras
are considered to be an auspicious time for investing. And the best investment
in today's time is property as the returns are higher and any scheme is a big
draw for any buyer. We at Ajnara are providing a variety of offers to the
buyers who book a property during this period at Ajnara Le Garden where buyers
would be offered free club membership and a free covered car parking. The buyer
would also be exempted from first transfer fees and will have the lease rent
waived off along with dual meter and electrification charges.”
Another leading developer, Ansal Housing would be
offering bumper discounts this time around where in one can avail these at all
of their completed projects which are ready to move in. Kushagr Ansal,
Director, Ansal Housing elaborated further saying “A lot of our projects in
various cities, such as the Ansal Palm Court in Jhansi, Ansal Town in Meerut,
Ansal Town in Indore, Ansal Town in Meerut, etc. are all complete and ready to
move in and the same would be covered under this scheme. The booking amount has
been reduced to Rs. 1 lakh only and on the spot loan facility has been made
available. We are also providing 50% discount on the processing for home
loans.” Premium offers have also been put out by Saya Group who have listed
lucrative deals for their project in Indirapuram. Explaining further, Vikas
Bhasin, MD, Saya Group said, “We have decided to allot a free car parking to
every new buyer during the 9 days of Navratras at our project Saya Gold Avenue
in Indirapuram. Along with it, every buyer would be provided with free Gold
Club membership, however, this would exclude the monthly maintenance charges
for the club. This the benefits are well visible to customers in the form of
direct benefits and the trust factor can be up kept.”
One of the fast moving real estate developers in the
region, JM Housing has made changes in their payment plan to offer some instant
relief to buyers making purchases during Navratras. Commenting on the same,
Rupesh Gupta, Director, JM Housing said, “We have changed the payment plan to
30:70 on our project JM Florence located in Greater Noida West. Earlier, a
buyer had to pay 40% of the amount upfront but now the same would be 30% which
means a reduction of 10% on the actual amount. This is sure to ease out the
stress on the pockets of the buyers which will mean they can arrange rest of
the funds in due course as the project approaches completion.” Another project
in the region by the name of One Leaf Troy is also offering goodies on it’s
project. Rahul Chamola, MD, One Leaf Group explained, “We are offering 5 star
split air conditioners equivalent to the number of bedrooms in the flats where
a 2 BHK flat will come with 2 pre fitted air conditioners and a 3 BHK flat will
come with 3 pre fitted air conditioners. In case a buyer does not want to go
with these pre fitted appliances, he can avail of discount of Rs. 45,000 times
the number of air conditioners they forego in the final amount for their
purchase.”
Taking a overall view of the situation, Kamal Batra,
Chairman, Buniyad Group said, “The demand for real estate has been on a rise
recently with positive sentiments floating in the market due to decreasing inflation
along with policies and reforms being pushed along with. Passing of RERA from
both the houses of the parliament was a big plus for the sector. Looking at the
way demand is shaping up in the sector, it is very important to offer something
new to the customers especially when they are anticipating the most. The way
developers have come out with offers this Navratras, it would be hard for
people to stay away from these lucrative deals.”
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